Never Give Up Meets Every Second Counts

The man is fighting his way through dark jungle, the sun obscured by the trees. The going is tough, but he hacks his way through thanks to a machete and his sheer grit and determination. Hot and humid, the jungle is a tough environment, with many lurking dangers. He fights his way through to a clearing, to see the sun. The man points the hour hand of his watch at the sun, gets his bearings, computes his land speed and determines he can reach higher ground and camp before the sun sets. Determined to never give up, the man knows he will be safe.
The man is Bear Grylls and the watch is Luminox.

Bear Grylls is the world’s most recognized face of survival and outdoor adventure, having spent his career in the wild, navigating some of the most extreme landscapes on earth and coming out of the most dangerous situations alive and unharmed. Today, Swiss Made watch brand Luminox is announcing a long-term partnership with Bear Grylls and the introduction of the first timepieces.
“It’s incredibly important to me to work alongside world class trusted partners and Luminox have proved that and more. The rugged watch range has been carefully crafted featuring multi-functional design and state of the art materials – set to inspire and encourage the adventurer in everyone – men and women, boys and girls, outdoor novices and experts.”

For Luminox, the partnership underscores what the Navy SEALs, the Icelandic Association for Search and Rescue (ICE-SAR) and many other professionals have known for many years – the brand’s watches can survive just about anything. Water resistant up to 300 meters and cased in light, durable, and tough CARBONOX™ or stainless steel, these watches are built to accompany you in the most extreme conditions on Earth. If Bear Grylls can survive it, these watches can too.

Watch Bear Grylls video here.